BLOG

At Paper Jacket, we try to provide as much content as we can for our audience. This blog is our hub for a lot of that content. And for those of you who like to read…you’re welcome.  Enjoy, subscribe to see when they are posted, and try not sit on the toilet too long while reading these. #DeadLeg

I Hate SEO and You Should Too (Part 1)

I hate SEO (Search Engine Optimization) and you should too. It’s a stupid concept that was first built off of (almost) cheating the system by creatively thinking of as many keywords as possible. Then it morphed into this idea that you had to be legit and even more creative in your approach to your content. NOW it’s getting even MORE complex because it wants to rank you based on how others engage with your content and website, forcing you to be MORE creative in your approach. Stupid free internet.

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Stop Being Boring

Stop Being Boring! – If you’re not generating results, it could be because your content sucks.   This title presents this blog post as much more harsh than it truly is. This is not a post to bash you, but rather make you consider a few items to your content strategy....

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DON'T BE
Boring.
We believe in three things: 1) Kale is nasty, 2) The earth is round, and 3) Your marketing should produce results.
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