Our Blog

We Wrote These.

At Paper Jacket, we try to provide as much content as we can for our audience. This blog is our hub for a lot of that content. And for those of you who like to read…you’re welcome.

Enjoy, subscribe to see when they are posted, and try not sit on the toilet too long while reading these. #DeadLeg

When a content marketing agency stops making content
What happens when a content marketing agency stops making content? We went against our own marketing advice to see what would happen. Friggin 2020. 👉🏽 #friggin2020 You’d think being locked in a house with nothing to really do but watch more Netflix (no sports!!! 😡) would motivate you to begin creating creative ...
What Businesses Should Do During COVID-19
Welp…it’s here. And it happened quicker than we expected. I’m in as much shock as you…I figured we were cool…no big deal at the moment…and then it changed overnight.  As a business owner myself, I’ve been thinking about what this is going to do to the economy. What things are ...
Selling Versus Marketing
Selling Versus Marketing: Here’s what every Business Owner Needs To Hear…   It’s an interesting dynamic to me when I’m pitching one of our marketing services to a client. The reason it is interesting is because I am pitching them something that I, too, have to do to grow my ...
How to not fudge up 2020
It’s kind of hilarious to me how direct I am. Maybe you don’t know me personally very well, but I use cynicism 100 percent for comedic purposes. Don’t believe me? Watch one of my old vlogs of Epiphany toilet.   Ah…Epiphany Toilet…which leads a little bit into this topic.   ...
HOW TO DO FACEBOOK MARKETING IN 2019
You my think we’re late at posting this now that it’s May, but since the F8 just happened, this is probably a good time to discuss the new strategies of doing Facebook Marketing. We did make an Epiphany Toilet episode about this, so you will want to check that out ...
I Hate SEO and You Should Too (Part 2)
To out-rank Yelp or Thumbtack is just not in your budget. That doesn’t mean you don’t try and at least slowly invest! But there is a better way to approach it to help you get business and brand awareness quicker.

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