At Paper Jacket, we try to provide as much content as we can for our audience. This blog is our hub for a lot of that content. And for those of you who like to read…you’re welcome.  Enjoy, subscribe to see when they are posted, and try not sit on the toilet too long while reading these. #DeadLeg

Loki’s Laughable Logo

When it comes to logo design, we don’t all have to be graphic designers to look at something and see if it just works. Or not. This past weekend, Marvel released a ton of bright and flashy new logos for their Phase 4 cinematic lineup. Of course, we see some familiar...

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You my think we're late at posting this now that it's May, but since the F8 just happened, this is probably a good time to discuss the new strategies of doing Facebook Marketing. We did make an Epiphany Toilet episode about this, so you will want to check that out to...

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Hey Freelancers and Agencies…

One of the ways that we’ve been able to provide our clients with amazing, competitive pricing for our websites is by using a nifty theme called Divi by Elegant Themes.  Yes, purists, it’s a WYSIWYG drag-and-drop builder.  Get over it.  You wanna know why?  

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Using Facebook As Your Website

Here’s a thought: Instead of building a website, make your Facebook Page your website. I know that sounds strange, and even a little bit foolish, for me to say that while we offer website services. Hear me out, though. I’m not telling you that websites are pointless now and I’m also not telling you that Facebook has all of the benefits of a website. But I can confidently say that if you are on a lower budget and cannot afford a good website, then why not use Facebook?

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Local Listings Suck

In 2013, I tried editing local listings for the first time. I was working for a medium-sized business that had recently changed their name and branding about a year ago before and had hardly done any marketing. I worked there full time but spent about a week editing local listings and trying to take care of editing their previous information across the internet. I look back at that and realize how much of a nightmare that was. Recently I tried editing local listings again for experimental purposes. You know what I learned? It’s only gotten worse.

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I Hate SEO and You Should Too (Part 2)

To out-rank Yelp or Thumbtack is just not in your budget. That doesn’t mean you don’t try and at least slowly invest! But there is a better way to approach it to help you get business and brand awareness quicker.

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We believe in three things: 1) Kale is nasty, 2) The earth is round, and 3) Your marketing should produce results.